Targetbase Adds John Deere Direct

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BOSTON John Deere has named Targetbase in Dallas to handle direct marketing chores on its worldwide commercial and consumer equipment business, the client said today.

Omnicom Group’s Targetbase will handle CRM, direct mail creative and database analysis for the client. The shop prevailed in a review over undisclosed contenders.

“We are confident that Targetbase and John Deere will form a strong team,” said David Niederkorn, manager of marketing communications at John Deere.

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