Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON John Deere has named Targetbase in Dallas to handle direct marketing chores on its worldwide commercial and consumer equipment business, the client said today.
Omnicom Group’s Targetbase will handle CRM, direct mail creative and database analysis for the client. The shop prevailed in a review over undisclosed contenders.
“We are confident that Targetbase and John Deere will form a strong team,” said David Niederkorn, manager of marketing communications at John Deere. “They have all of the competencies that we looked for in a direct marketing agency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in