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Target, in partnership with Nintendo, has set up Wii exercise kiosks outside store entrances and parking lots to build hype around the newest version of the popular weight-loss game, Wii Fit Plus.
The partnership is part of a shopper-marketing program (at nine Target locations nationwide) promoting the game. According to the retailer, shoppers who visit one of those locations on weekends from Jan. 16-31 will encounter the Wii Fit Plus Experience. The game was released on Oct.
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