Target Sues Kmart Over 'False' Campaign

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NEW YORK–Target Tuesday said it is filing a lawsuit in U.S. District Court in Minnesota charging rival Kmart with “perpetrating a nationwide false advertising campaign.” The Minneapolis-based Target said it found that 74 percent of Kmart’s advertised price comparisons in its “Dare to Compare” ad campaign were inaccurate.

“An astounding number of the [Kmart] signs have the wrong Target price, regularly misstate Kmart’s own prices and often make comparisons on items that the competing Target store does not even sell.

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