Target Offers Flip-Flop Scholarships To College Students

Part of last W+K agency efforts for retailer

Here’s a college "scholarship" you probably wish you had at school: one offering enough flip-flops for you and all the people with whom you shared dorm bathrooms. It’s all part of a new back-to-school Target promotion providing a lot of the essentials in student life: beanbag chairs, blenders, microwaves and grills, and that staple of university diets, cereal.