Target Latino Formed to Aid Marketers

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

ATLANTA More than 50 Atlanta-area Hispanic agencies and organizations have teamed to launch Target Latino, a community project founded to help corporations learn to properly market to Latinos, sources said.

Target Latino was established this summer by Claudia Goffan, who has experience working with companies such as Xerox Argentina, BellSouth and AT&T. Six metro-Atlanta companies, Gold’s Gym in Norcross, Liberty Mutual Norcross, Echolink Telecom, Party-Plus Atlanta, Nanette Freiman, an independent associate of Prepaid Legal, and Yellow Brick Road Properties, have signed on to participate.

Goffan



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in