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ATLANTA More than 50 Atlanta-area Hispanic agencies and organizations have teamed to launch Target Latino, a community project founded to help corporations learn to properly market to Latinos, sources said.
Target Latino was established this summer by Claudia Goffan, who has experience working with companies such as Xerox Argentina, BellSouth and AT&T. Six metro-Atlanta companies, Gold’s Gym in Norcross, Liberty Mutual Norcross, Echolink Telecom, Party-Plus Atlanta, Nanette Freiman, an independent associate of Prepaid Legal, and Yellow Brick Road Properties, have signed on to participate.