Target Introduces New Holiday Campaign That Celebrates Inclusivity

The value-oriented retailer, however, is sticking with the new tagline it introduced earlier this year

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Though trick-or-treaters have barely had time to sort through their Halloween candy stashes, Target isn’t wasting any time rolling out its holiday messaging.

Today the value-oriented department store banner unveiled a 30-second hero spot, along with a bevy of other assets that celebrate diversity, equity and inclusion.

This latest creative effort is part of a brand campaign Target launched earlier this year, utilizing the tagline, “What you value most shouldn’t cost more.”

Touting diversity, equity and inclusion

While the tagline is quickly becoming a familiar refrain, what is fresh this holiday season is the focus on diversity.

“We

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in