Target to Focus on Branding Effort

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‘Sign of the Times’ Spot Wins PMH a Major Role in New Campaign
CHICAGO–Target Stores is shifting to a more brand-oriented ad strategy, a move that’s expected to benefit roster shop Peterson Milla Hooks, sources said.
The campaign is expected to build on a recent effort from PMH, Minneapolis, that keyed on the retailer’s familiar red-dot logo.

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