Tapping Millennial Political and Social Passions Ahead of the Midterm Elections

These agencies specialize in Gen Y

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Just like the whole of consumer marketing, political campaigns and social-issues advertisers—especially in this midterm election year—have millennials in their sights. And like all brand marketers, they’re getting smarter about getting through to the hard-to-reach demo.

Looking at the numbers, it’s little wonder why millennials are such a target. Those born between 1981 and the early 2000s make up a quarter of the U.S. population, and roughly 45 million are eligible to vote. That is expected to double by 2020, when millennials will comprise 40 percent of eligible voters.

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