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NEW YORK DiMassimo Goldstein’s “Tappening” campaign, the New York agency’s nine-month effort to encourage people to drink tap water rather than its bottled equivalent, takes a political turn this week with new ads that proclaim both presidential candidates have “a drinking problem,” which is revealed to be: “Bottled water.”
The new ads, which begin running in swing states in October, kick off the agency’s second national campaign directing consumers to Tappening.com. They feature silhouettes of John McCain and Barack Obama drinking bottled water.
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