Tanqueray "Paris"

This new Tanqueray gin spot from Wieden + Kennedy, Amsterdam, with the tagline “Resist simple,” is beautifully executed and captures the fragrant essence of the spirit with lush, colorful images created via still-life photography and matte paintings. Images of the botanicals that aid in the making of gin give way to the story of a man whose mouth “gets a wake up call as subtle as a tickle fight” by the flavors. While visiting Paris, we learn from the voiceover, he reunites with his sort-of ex-girlfriend.