Tampax Makes Its Esports Debut With the Brand's First-Ever Gaming Fest

The event was a new step toward gender equality in the industry

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

The world of esports has made strides in gender equality, but questions of discrimination remain. Recognizing that many gender minorities in the esports community feel uncomfortable discussing menstruation, Tampax has entered the gaming space to facilitate open conversations about something that roughly half the world’s gamers experience.

Tampax is Proctor & Gamble’s leading tampon brand, which puts it in a unique position to push back against period stigma on a global scale. To that end, it teamed with the gaming agency Inverted to create a gaming fest that fights prevalent myths and body shaming that come up so often when discussing menstruation.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in