Tampa, Fla.

There is no lack of competition among the media owners in Tampa, Fla., which is influenced by companies that operate multiple media. It is also one of the few markets with two vibrant and highly competitive daily papers, Media General’s Tampa Tribune and the largest paper in Florida, The St. Petersburg Times, owned by the Poynter Institute, the highly regarded not-for-profit journalism school. Both papers have the benefit of leveraging multimedia assets to produce the news. Media General operates its largest-market TV station here, NBC affiliate WFLA-TV, which gathers news with the Tribune and TBO.com. The Times has partnered with cable operator Bright House Networks for local news channel Bay News 9. Verizon’s alternative to cable, FiOS TV, has been challenging Bright House since it first began rolling out in 2005.

WFLA competes fiercely with Fox’s owned-and-operated outlet WTVT