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There is no lack of competition among the media owners in Tampa, Fla., which is influenced by companies that operate multiple media. It is also one of the few markets with two vibrant and highly competitive daily papers, Media General’s Tampa Tribune and the largest paper in Florida, The St. Petersburg Times, owned by the Poynter Institute, the highly regarded not-for-profit journalism school. Both papers have the benefit of leveraging multimedia assets to produce the news.
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