Tampa Bay Charity Selects Ja&g Advertising

ATLANTA Ja&g Advertising has been named the United Way of Tampa Bay’s ad agency, according to the shop.

The St. Petersburg, Fla., shop said it was chosen without a formal review to develop advertising and public relations materials for the local client. Scott Meyers, vice president of strategic marketing for the United Way chapter, said that the goal of the new campaign would be to position the organization as more than a charity.

“The new campaign will be about getting results, changing lives and strengthening the community,” Meyers added. “Last year alone, the United Way services touched the lives of more than 600,000 people.”

Ja&g said that the goal of the new campaign would be increasing donations. New work, currently in development, will communicate the message that support from contributors does make a difference, the shop said.

“Whether our clients’ goals are ringing cash registers or driving charitable contributions, our philosophy is simple. Our clients don’t need ads, they need customers, or in this case, supporters,” noted agency founder and chief executive officer Sam Gingrich. “We want everyone in the area to know that they can make a real difference in the community by simply filling out a pledge card or volunteering.”

United Way of Tampa supports 123 local health and human service programs through 71 local partner agencies funded by the organization’s annual fundraising campaigns, according to the UWT.

Billings were not disclosed.