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It’s hard to escape the daily barrage of bird flu mentions in the media these days, culminating with last week’s ABC TV movie Fatal Contact: Bird Flu in America, a worst-case dramatization of the pandemic hitting the U.S.
In the coming months, Hoffmann- La Roche will take on the issue as it advertises its prescription drug Tamiflu, which is one of only a handful of drugs proven effective against bird flu.
The Nutley, N.J., client this week is expected to award its $30 million account to independent GSW in Columbus, Ohio, after a review that included Publicis Groupe’s The Kaplan Thaler Group, Interpublic Group’s Foote Cone & Belding, and independent shops Avenue A/Razorfish and Digitas, all New York, sources said.
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