Tallan Helps Sovereign Revamp Web Identity

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BOSTON Sovereign Bank has launched a redesigned Web site that boasts improved access to various financial tools such as calculators, a streamlined system for letting customers open new accounts and enhanced functions allowing consumers to find ATMs, branch locations or contact the bank via phone or e-mail.

Interactive marketing shop Agency.com in New York, a unit of Omnicom Group, and online technology company Tallan in Glastonbury, Conn., handled the assignment. In today’s high-tech world, “customer service must extend to the Internet,” said Tallan chief executive Craig Branning.

The



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