Tall Order: A Successor to Cook - Ad Executives Weigh In As Search Begins for New Club President

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By David Gianatasio and Judy Warner





BOSTON–As Elizabeth Graham Cook prepares to step down after 15 years of running the Advertising Club of Greater Boston, her eventual successor should play a greater role in promoting the region’s agencies and work toward attracting younger members to the club’s ranks, said industry executives.





The 93-year-old, 7,000-member club plays a valuable role in training and uniting the Boston ad community, executives agreed. Yet, its challenge is to become more of a ‘communications club,’ and the next president must have the background and skills to help agencies heighten their profiles in an increasingly competitive technology-driven marketplace, executives said.





Hiring a president with an agency background, someone who knows what shops go through in the daily battle for new business, will help position the club for the future, executives said.



















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