Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
What excites me most about the future of marketing? That’s easy: tradigital. Not just because I enjoy the crafty nature of neologism, but because I’m captivated by the artful venture of respecting traditional branding ideas in the face of a new digital reality. It’s what a whole new breed of tradigital agencies is all about.