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Superstar shortstops Derek Jeter of the New York Yankees and Nomar Garciaparra of the Boston Red Sox are paired in new commercials for FleetBoston Financial.
The effort supports Fleet’s online offerings: HomeLink with Quick & Reilly for personal banking and investing and OfficeLink for small business banking. The tag, “Forward. Thinking,” introduced by Fleet last year, closes the spots.
Commercials show the all-stars, close friends off the field, in Boston’s Cafe Victoria, trading good-natured barbs with comedian Jim Gaffigan as they use computers to access various Fleet services.
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