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BOSTON Talbots has hired Publicis Groupe’s Publicis in New York to handle its estimated $20 million ad account following a review, the retailer said today.
Andrea McKenna, svp, marketing and catalog development at Talbots, said in a statement: “We are pleased to be working with Publicis, as we believe they will provide a new and innovative approach to marketing Talbots strong classic brand image.”
Havas’ Arnold here had handled the Hingham, Mass.-based business for 10 years.
The other finalists were independent The Richards Group in Dallas and Publicis Groupe-owned The Kaplan Thaler Group in New York.
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