Taking A Walk On The Light Side: Eisner Vogues For Woodfield Mall

Eisner & Associates of Baltimore uses a comedic runway fantasy to sell the Woodfield shopping mall in a television spot breaking this week.
The campaign’s budget is estimated at just under $1 million.
The TV ad opens with a woman, somewhat reminiscent of Kirstie Alley, sauntering down a runway in an elegant, off-the-shoulder evening gown. Her walk, however, is performed in a naive, quirky style that makes it clear she is not a model. Through a cross-dissolve prompted by a saleswoman’s voice, it becomes clear that the runway was a fantasy for a shopper in a Woodfield’s dressing room.