Taking A Safe Bet On Vegas

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As the author of GSD&M’s U.S. Air Force campaign, Daniel Russ issues himself a well-earned military metaphor. “It feels like, after 25 years in flight school, I finally get to be the pilot in charge of a jet,” he said. The jet he’ll be piloting is R&R Partners in Las Vegas, which recently hired Russ as its new ecd.

Russ, who is 49 (or, in a phrase that recalls his years as a stand-up comic on the small-club circuit, “the 19th anniversary of my 30th birthday”), will lead creatives on R&R’s “What happens here, stays here” campaign for the Las Vegas Convention and Visitors Authority.

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