Taking Kitty Beyond Kiddies

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Although Sanrio’s “Hello Kitty” has been a hit among teen girls since the 1980s, the company hasn’t tried to market its products to that audience–until now.
In a new national print campaign to promote bags, accessories and school supplies featuring the image of the sweet-faced kitten with a bow behind her ear, Sanchez, Lonchar & Flynn, San Francisco, associates the character with young, hip women with attitude and chic.
“In the past, our advertising for Hello Kitty was very product-oriented and had a catalog look to it,” said Dennis Flynn, agency partner.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in