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How do you make an insurance-company ad stand out?
In a new print campaign for Chubb specialty insurance, by New York agency DeVito Fitterman, arresting graphics tell the story.
The effort, which broke last week, comprises two ads. In one, a sleazy insurance exec (not from Chubb) grins before a vault. One side of the picture morphs into corroded metal. “He’s got a million-dollar smile,” the copy reads. “Unfortunat ely, what he knows about underwriting financial institutions isn’t worth 2 cents.”
Another ad shows a sunburned man relaxing on the beach.
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