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For Fantastic Sams and its agency, it’s no longer “Gotta be the hair.”
The 1,500-unit haircare franchise drops the 6-year-old tagline this week in favor of “The salon for the rest of us,” a message in keeping with its value-oriented approach to hair styling. The line is set to debut tomorrow with a 30-second TV spot titled “Paparazzi” from The T&O Group in Irvine, Calif.
“We wanted to make more of a value statement,” said T&O vice president and creative director Mike Hall.
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