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gimme gimme gimme: How Kids Make the ‘Nag Factor’ an Economic Force
Today’s consumers are famously adept at filtering out unwanted sales pitches. But it’s trickier when the pitch comes from their kids as the tykes clamor for a new toy, a candy bar, a bag of french fries–whatever. Seeking to quantify the “nag factor,” a study commissioned by Los Angeles-based Western International Media found 89 percent of kids age 3-8 asking for toys, 64 percent demanding videos, 55 percent asking for certain cereals, 53 percent specifying snacks, etc.



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