Taken To The Cleaners

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Pilgrim Chooses Rives Over 4 Competitors
DALLAS–Rives Carlberg of Houston has picked up the advertising duties of Pilgrim Cleaners, that city’s largest dry cleaning chain.
Spending is projected at less than $1 million annually, per the client. Rives Carlberg will develop newspaper inserts, in-store collateral and direct mail pieces (including coupons) for the 71-year-old outfit, according to Pilgrim president and chief executive officer Hugh Morrison.

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