Take Risks, Tell Stories and Other Marketing Lessons From Progressive's CMO

Jeff Charney also spoke with Adweek about the company's iconic spokesperson, Flo

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At last week’s ANA Masters of Marketing Conference, marketers talked about a changing industry, one that faced new challenges while still reckoning with old ones.

But Jeff Charney, Progressive’s CMO, did not bring that gloom to his Thursday morning presentation, the first of the day after ANA CEO Bob Liodice. Instead, he brought music.

By the end of his half-hour talk, the entirety of the ballroom at Orlando’s Rosen Shingle Creek hotel was on its feet, singing along to Belinda Carlisle’s “Heaven Is a Place on Earth.”



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