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Industry veteran Taj Alavi is now global head of marketing at Spotify, a newly created role for the music streaming company, the brand confirmed to Adweek today.
Most recently, Alavi was vp of marketing and communications for banking app Chime—a fintech company that saw its popularity and valuation skyrocket during the Covid-19 pandemic. Spotify declined to comment on the specifics of Alavi’s new position.
Prior to Chime, Alavi led global marketing efforts at Uber for a year-and-a-half, at Instagram for three years before that and at Intuit from 2011 to 2015.
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