Tailor MadeQuirky photo animation is a perfect fit for Levi's

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It could have been the photo-animated visuals, the dreamy electronic music or a combination of both. But at a concert several years ago in Los Angeles, Chuck McBride, creative director at TBWA\Chiat\ Day in San Francisco, was mesmerized by Gus-Gus, an Icelandic rock band known for its pioneering multimedia events.

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