Tacoma Braves Belly of the Beast

LOS ANGELES Publicis Groupe’s Saatchi & Saatchi places a Toyota Tacoma pickup inside a convincing simulation of Blizzard Entertainment’s World of Warcraft game in a 30-second spot that broke Saturday during college football coverage on CBS.

Called “Truck Summoner,” the animated ad features voiceovers from players talking through their in-game avatars.

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