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DALLAS Calise and Sedei has added advertising and integrated marketing chores for Taco Cabana.
The chain, a unit of Carrols Restaurant Group, operates about 140 locations in New Mexico, Oklahoma and Texas. It spent slightly less than $10 million in 2006 measured media, per Nielsen Monitor-Plus.
WestWayne in Atlanta had previously handled the account.
“Taco Cabana is a major restaurant brand, and we’re thrilled with the opportunity to begin building on Taco Cabana’s strength in the marketplace,” said Charlie Calise, agency president.
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