Taco Bell’s First Global Campaign Uses the Moon as Your Signal for a Free Taco

The May 4 giveaway in the U.S. and 20 global markets is timed to the half-moon

When you see the half-moon May 4, you can redeem the sighting for a free taco. Taco Bell

Taco Bell wants to turn a certain phase of the lunar cycle into the fast food fan’s equivalent of the Bat Signal.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.