Taco Bell's Chihuahua Gets Licensing Push

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Yo quiero Taco Bell T-shirts?
Seeking to capitalize on the success of its current ad campaign from TBWA Chiat/Day, Taco Bell is kicking off a licensing and merchandising effort based on the talking Chihuahua seen in the ads.
TBWA C/D is also completing three to five new TV spots starring the talking dog to break later this month.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in