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Account Is FCB’s for Now, but a New President Could Call Review
LOS ANGELES–Now that the dog days are over for Taco Bell, it will be up to a former burger man with a reputation for no-nonsense branding to deliver a sales boost to Tricon Global Restaurants’ problem child.
Newly appointed Taco Bell president Emil Brolick, who had been senior vice president of strategic planning, research and new product marketing at Wendy’s, “has a proven track record of driving consistent same-store sales growth,” said David Novak, chief executive of Louisville, Ky.-based
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