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If you love the taste of Taco Bell’s hot sauce packets, then you’ll be excited about the company’s latest innovation: Tortilla chips based on the mild and fire sauces.
Starting in May, the hot sauce-inspired chips, as well as a classic tortilla chip, will be available in grocery and convenience stores. As a nod to the chips’ namesake, the packaging design looks nearly identical to the famed sauce packets.
“This launch of our first line of sauce packet-inspired chips gives our fans a new way to access a taste of Taco Bell,” said Marisa Thalberg, chief brand officer, Taco Bell, in a statement.
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