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Talk about opening with a bang. A month after opening its doors, the San Francisco office of Digitas is taking on Taco Bell's digital business, albeit with help from colleagues in Chicago.
The assignment includes both creative and media responsibilities. Account revenue is estimated at nearly $2 million. San Francisco's other account is E-Bay. Not a bad for a fledgling operation. Taco Bell arrived after a review involving a handful of other contenders, including MEC Interaction and Huge, which pitched with fellow Interpublic Group shop Initiative, according to sources.
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