Taco Bell Is Enlisting Fans to Create the Next Cinematic Nacho Fries Ad

The brand is crowdsourcing its next take on a long-running campaign

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It’s that time of the year again: fast food chain Taco Bell is ready to roll out its next trailer-style ad for the return of Nacho Fries featuring movies that do not exist.

As each installment takes on a new, specific movie genre, those who have been following the sprawling campaign may be wondering which genre Taco Bell will tackle next. This year, however, the chain is leaving that decision up to the fans. Today, the brand announced via Twitter that the Nacho Fries trailer will look a bit different this year as it hands over creative control to the public.

“We’re

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