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There was no time for rest this past Labor Day for Taco Bell’s social marketing team, busy shooting a YouTube video about a fan who started a drawing club out of the chain’s Pacifica, Calif., location.
The concept was pitched the previous Thursday, then developed and filmed over the holiday weekend.
Taco Bell’s director, digital and social marketing Tressie Lieberman describes her job as a “daily adventure” where each morning begins with a staff meeting in which ideas just like this are hatched.
“It’s the mind-set we apply to the way we work in creating content, which is our moving from the role of marketers to publishers,” Lieberman says.
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