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Looking to make inroads in its fan experience and community initiatives, Taco Bell has named Sean Tresvant global chief brand officer.
In the role, Tresvant will spearhead worldwide marketing efforts that drive culture and initiate change. He will also work on strategic omnichannel initiatives and digital customer touch points while sharpening the Yum Brands company’s consumer experience.
“When I think of Taco Bell, I think of a marketing powerhouse of trailblazers,” Tresvant said in a statement.