Taco Bell—an Unexpected Competitor—Just Joined the Chicken Sandwich Wars

The chain is giving an iconic menu item its own specialty twist

Is it a taco or a sandwich? You decide. Taco Bell

While top chefs might argue that fried chicken does not belong on a taco, and hotel moguls would argue that fast-food chains have no business launching their own resorts, Taco Bell is a fan of disrupting markets.

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.