Taco Bell—an Unexpected Competitor—Just Joined the Chicken Sandwich Wars

The chain is giving an iconic menu item its own specialty twist

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While top chefs might argue that fried chicken does not belong on a taco, and hotel moguls would argue that fast-food chains have no business launching their own resorts, Taco Bell is a fan of disrupting markets.

For its next act, the restaurant is reigniting the chicken sandwich wars by reminding us just how much it loves to break the rules.

Top line

Taco Bell’s “sandwich” features tortilla chicken and creamy chipotle sauce on a folded piece of puffy bread, which sells for $2.49,

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