Taco Bell Announces Its Super Bowl Return With an Amusingly Redacted Press Release

Cryptically touting one of its 'biggest product launches to date'

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Taco Bell said Thursday that it is returning to the Super Bowl for the first time since 2013 with a 30-second spot in the first quarter of the Feb. 7 game. The ad will unveil one of Taco Bell's "biggest product launches to date," the fast-food chain said.

But good luck getting much more info from the press release, which has been heavily—and comically—redacted. (See the whole release below.) So many key details have been blacked out that you can probably just go ahead and play Mad Libs with it.



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