T3 Ignites Fuse R&D Group

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DALLAS T3 (The Think Tank) has created a research and development team called T3 Fuse that is intended to foster new technology and concepts in advertising and marketing, the company said.

Kirk Drummond, vice president of the Austin, Texas-based ad agency, serves as team leader of Fuse, the company said.

“Ninety percent of agency work is reacting to client requirements and parameters,” Drummond said.

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