On July 27, Adweek sponsored Battle for the HeArt, a creative road show where invited guests met to hear speakers and showcase award-winning work. In attendance at the New York event was Gay Gaddis, president and CEO of Austin, Texas-based T3; Dave Morgan, CEO of Tacoda; Joseph Jaffe, author of Life After the 30-Second Spot and founder of Battle for the HeArt; and Grant Lyons, partner and creative director of Back2Front.