Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Florida-born rapper and frequent pitchman T-Pain adds Lipton to his growing list of brand collaborations, starring in a series of digital videos as a character who drops in unexpectedly on his extended family—for the whole summer.
Good thing he brought along a boatload of cool beverages.
In a parody of classic TV sitcoms from the ’90s, complete with cheesy laugh track, “Have Some Tea With Cousin T” follows T-Pain as he challenges his “uncle” to a barbecue smackdown and entertains the kids on car rides.