Food & Beverage

Rapper T-Pain Stars in Sitcom Parody for Lipton Tea

Lipton chose the Grammy-winning hip-hop artist because of his 'upbeat, playful and lovable personality'

rapper t-pain
Lipton, in its first significant marketing since 2018, chose the Grammy-winning hip-hop artist because of his 'upbeat, playful and lovable personality,' according to Chauncey Hamlett, vice president and CMO of parent company PepsiCo Beverages North America, South Division.Lipton Tea
By T.L. Stanley

July 14, 2021

Florida-born rapper and frequent pitchman T-Pain adds Lipton to his growing list of brand collaborations, starring in a series of digital videos as a character who drops in unexpectedly on his extended family—for the whole summer.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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