T-Pain Markets TP With Cottonelle on Animal Crossing

Hygiene company teams up with quarantine's biggest video game hit

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Toilet paper saw incredible sales in the early days of the pandemic when consumers rushed to stock up on the essential product, leading to a 58% increase in bathroom tissue sales year-over-year in March and April. At the same time, Kimberly-Clark, parent company of Cottonelle, was up 45% in profits, with its products selling out across the country.

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