T-Mobile’s First of 4 Super Bowl Ads Pokes Fun at Long Texters

The carrier is running one ad per quarter

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

T-Mobile is spotlighting a relatable quirk of texting conversations in the first of its four Super Bowl ads.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in