T-Mobile’s First of 4 Super Bowl Ads Pokes Fun at Long Texters

The carrier is running one ad per quarter

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T-Mobile is spotlighting a relatable quirk of texting conversations in the first of its four Super Bowl ads.

The 30-second spot, titled “We’ll Keep This Brief,” features a phone messaging window with someone named Cathy, who responds to a simple “what’s up” with an endless philosophical rumination on her life. Produced by Panay Films, the ad is one of four T-Mobile is running in this year’s Super Bowl with the other set to air in each successive quarter.

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