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T-Mobile is rolling out a new TV ad campaign in support of myTouch 3G, which the company is pitching as a competitor to the iPhone.
A series of spots, which debut today (Wednesday), tout the phone’s personalization options. The spots feature The View’s Whoopi Goldberg, Los Angeles Lakers coach Phil Jackson, and Jesse James of the Discovery Channel’s Motorcycle Mania series.
The ads carry the tagline, “The first phone that becomes 100 percent you,” and show off features similar to the iPhone and other smartphones.
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