Syndicate Helps HA

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Hunt Adkins’ relationship with Ogilvy & Mather’s creative Syndicate was a major factor in helping the agency win its largest account.
Accelerated Sciences Corp. was set to award its $35 million account to an undisclosed, larger agency when executives from Hunt Adkins used a relationship between the shop’s director of brand development Richard Schwartz and company chairman Wole Fayemi to get an audience.
The Minneapolis shop then used its link to O&M’s larger resources through that shop’s Syndicate boutique to forge a deal, Fayemi said.
“Their link to the Syndicate and the global resources of Ogilvy & Mather were a part of my decision,” Fayemi said.


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