Symantec Taps O&M

Ogilvy & Mather’s new co-presidents, Angus Fraser and Joe McDonagh, have their first major account win: the enterprise software portion of Symantec’s $20 million account.
Fraser, formerly managing director of O&M Houston, was named co-president in Los Angeles in December, teaming with former evp/creative director McDonagh, who joined a year ago from Saatchi & Saatchi Los Angeles [Adweek, Dec. 20].
O&M picked up Symantec, which had been with Partners & Simons, Boston, following a quiet review of undisclosed agencies. The shop is already at work on a campaign, expected to break by mid-year, that will target business CIOs and other IT professionals. Symantec, Cupertino, Calif., intends to make bold moves into the segment. To date, the company is best known for its Norton Antivirus and other consumer software products, advertising for which has been farmed out to small Bay Area creative shops.
“They want to be known as the content security provider on the Internet,” McDonagh said.
Separately, O&M has broken two more 30-second TV spots for Mail Boxes Etc. In “Donut,” a man makes a purchase on an auction Web site. Three days later, a vintage donut is delivered to his place of employment–a police station–where the cops have amassed a collection of glass-enclosed pastries.
Also, the shop this week unveils 30-second TV spots for three new Barbie products from Mattel, El Segundo, Calif. The spots–for Barbie Sit ‘n Style, Pajama Fun Skipper and Cool Clips Barbie–will debut at the Toy Fair in New York. K