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Computer-software firewall marketer Symantec’s $25 million ad account is moving from one WPP Group shop to another.
The business and several account-side members of the Symantec team have shifted from Ogilvy & Mather, here, across town to J. Walter Thompson, following what sources said was client dissatisfaction with creative. Ogilvy, Los Angeles, chairman and CEO, Jerry McGee, is moving to lead the account at JWT, sources said.
In a meeting several weeks ago with Ogilvy, the client “was very strident and to the point” about its unhappiness with the creative direction, said one source.
“Creative is an issue,” acknowledged another source.
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